About Us



Welcome to Future U Financial. America’s leader in the Advice Only financial movement. I’m the founder, Josh. I’m a dad, a veteran, and someone deeply committed to empowering you to live a better life through financial literacy. My firm is different from what you’ve probably seen, and it’s not for everyone. 

First, we don’t invest for you.  Not a penny. Instead, of keeping you in the dark, we believe in radical transparency. We empower you with the knowledge, and guidance to invest for yourself. I’ve found this process enhances trust, communication, and ultimately improves your family’s odds for success. 

By using the same secure financial planning software as the industry’s elite firms, it puts your family and our team on the same page by allowing us both to see all your investments in real-time. However, unlike most firms, it is not necessary to change firms or open new accounts to work with us.

Regardless, if you are new to investing or have been doing it for years, we will be with you every step of the way.  If you are serious about securing your financial future, I encourage you to schedule some time to chat and see if we’re a good match. 

Invest in the Future U today!

All the best,


Joshua Owen Herlan

Personal CRD Number: 5422990

  • Bachelor of Science Political Science, Oklahoma State University
  • Masters of Quantitative Finance, Oklahoma State University
  • Series 7 (inactive) & 66

Business Background:

07/2020 – Present:

  • Financial Advisor & CEO – Future U Financial Inc.

03/2012 – 08/2020:

  • Financial Advisor –Morgan Stanley Wealth Management

04/2010 – 03/2012:

  • Financial Advisor –Bank of America Wealth Management

07/2007 – 03/2012:

  • Staff Sergeant – US Army Reserve

12/2004 – 02/2006:

  • Embedded Trainer, Afghanistan – United States Army


“Advice-only financial planning is a type of financial planning service where a financial planner provides advice and recommendations to a client on how to manage their finances, without selling any financial products or receiving any commissions from financial product providers.


After an initial call to determine if we might be able to add value to your family, we then work to quantify your financial lives and the opportunities for success.

By linking your financial accounts to our secure software we are able to provide an initial financial plan, review the risks, fees and potential of your current investments, and provide continued monitoring. 

We meet people in our office or at their home or office to ensure they are comfortable at every step of the way. We focus a lot of time on the initial stages of the relationship to ensure people are set up for success.


After years at two of the world’s largest wealth management firms we’ve realized clients can afford their own dinners and golf trips. What they really want is uncompromized financial advice that is transparent without a sales agenda,

Therefore, we leave schmoozing to other firms and just focus on sound advice. 

Keep all your assets where they are

See all your accounts in one place

Know when you can retire

As little as 15 minutes per month

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