Advice-Only Financial Planning for High-Income Professionals
We help you make smart decisions with your money — without commissions, pressure, or hidden agendas.
A Better Future Starts with U
Future U Financial, located in the heart of Oklahoma City, offers various financial planning services tailored to meet each client’s unique needs. Our expertise lies in providing ‘Advice Only’ services, a distinctive At Future U Financial, we offer transparent, advice-only planning designed to help you live better today while building the future you want.
What We Cover:
- Protection Planning: Life insurance, wills, trusts, and beneficiary reviews to safeguard your legacy.
- Investment Alignment: Ensure your assets match your goals, risk tolerance, and timeline.
- Smart Savings Strategy: Know how much to save—and stick to it with a plan built just for you.
- Tax-Efficient Investing: Use the right accounts—Roth, IRA, 401(k), SEP, etc.—in the right way.
- Custodian & Fee Review: Evaluate your financial institutions for service, transparency, and costs.
- Ongoing Support: Secure software. Custom review schedule. No surprises. Just real help.
How We Charge
We estimate your needs upfront.
You choose how to pay.
We don’t sell products.
Our pricing strategy is designed to equal access to all people,
regardless of net worth.
EXCELLENT Based on 15 reviews Chad Dorris2024-05-02Trustindex verifies that the original source of the review is Google. Needed help managing my 401k I get from work. Josh spent rime helping me understand my options and offered sound advice. Now we meet quarterly and it's been really helpful. Caroline Graves2024-04-18Trustindex verifies that the original source of the review is Google. Josh was very helpful and gave me confidence as I start my financial investment journey! Dustin Parkhurst2024-03-26Trustindex verifies that the original source of the review is Google. These guys are THE BEST! I sincerely feel like they keep me from missing the boat on when to trade. Their advice has been right on the money, and they are extremely proactive. My retirement account is doing so much better since I started with Future U Financial! Highly recommend. Hal Narotzky2024-01-30Trustindex verifies that the original source of the review is Google. Great service really explains and is not interested in Selling me stuff I shouldn't have. His advice made me a lot o money last year matt benda2023-11-16Trustindex verifies that the original source of the review is Google. Over the past year, I haven't been able to decipher the market indicators to feel confident my money would be appreciating at a level that meets expectations. Therefore I haven't been doing anything, which makes my anxiety go up. I got introduced to Josh and he explained how Future U Financial is an advice only firm and I will not have to pay commission or trade fees. This coupled with scheduled on my time financial planning sessions made me a customer. for the past 6 months, I now have direction and a plan that I'm excited about as we navigate through extraordinary times. The only regret I have is not working with Josh sooner. Logan Shimmer2021-10-25Trustindex verifies that the original source of the review is Google. Working with Josh has been hugely helpful both in demystifying the investment landscape and in making the most of the money I have available for investment. As someone in their mid-thirties and public school educated, I've found myself at this stage of life with the resources and want to plan for retirement but woefully ill-equipped to know the best resources. I had taken the set-and-forget approach to saving/investing for the first decade of my career on Wealthfront/401k and now want to accelerate the growth with a more hands on approach. Josh was able to consolidate all my assets across many platforms (Robinhood, Wealthfront, 401k, Fundrise, etc.) and use that to assess my risk/diversity and come up with a plan to set me up for success. Josh listens to my concerns, answers my questions, and truly feels like a mentor or a sherpa guiding me through the confusing investment landscape. I'd recommend Josh's services to any of my peers who: - Have some money saved up for retirement but don't feel like they have a clear vision on how that money will mature over time. - Get anxiety over making the right choice with what to do with their savings - Want to learn more about how they can be smarter with their investments. That all said, I've been very happy with the growth my investments have seen since working with Josh. Grady Ward2021-10-22Trustindex verifies that the original source of the review is Google. I have definitely enjoyed working with Josh on my retirement goals. We have a standing meeting every two weeks to touch base and make sure we are on track. I would definitely recommend Josh to anyone looking for an advisor! John Kidwell2021-08-28Trustindex verifies that the original source of the review is Google. Great financial advice that keeps my investments growing. The bigger brokerage firms charge exorbitant fees. On advice of Future U Financial (FUF), I moved my assets to a “no-fee” trading service. Now, for a very reasonable monthly subscription to FUF, I get investing advice, do my own trading, and SAVE BIG on avoiding the trading fees. And I get a level of personal attention that has educated me on investment strategies and the workings of the stock market. Being in control of my investments by being advised and educated by FUF is the best financial move I’ve ever made. Daniel Graves2021-08-26Trustindex verifies that the original source of the review is Google. I've worked with Josh Herlan for many years. Incredible ROR on every account he manages and advises. He is very proactive, responsive, and will help you understand the transactions and reasons behind them. Highly recommend, and do recommend him, to others.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
Gain confidence with a custom plan and investment strategy
Welcome to Future U Financial. America’s leader in the Advice Only financial planning movement. Future U is different, and it’s not for everyone. Here’s why.
First, we don’t invest for you. Not a penny. Instead, based on our values of radical transparency, with the knowledge and guidance to invest for yourself. We’ve found this new advice-only process enhances trust, communication, and helps to improve your family’s likelihood of financial independence.
Secondly, by using the same secure software as the industry’s elite firms, it puts your family and our team on the same page… allowing us to monitor your investments in real time. Monthly updates, scheduled recurring calls or in impromptu meetings allow up-to-date feedback on your financial goals during all market conditions.
We work with your existing assets to quantify if they are appropriate for you, in line with your risk tolerance, and add value to what you are currently doing. However, unlike traditional firms, it is not necessary to change firms or accounts to work with us.
No longer do just high net worth investors get all the attention. Now, regardless of net worth, we help ensure your money is working as hard for you as you did to earn it.
If you are serious about your financial future, schedule a time today to see how we can add value.
We Empower you to take control of your future by:
- Assessing current asset managers
- Benchmarking investment fees
- Uncovering Risks in your portfolio and planning
- Creating or updating a financial plan
- Projecting retirement date and income
WHY ADVICE ONLY?
Advice-only financial planning is a type of financial planning service where a financial planner provides advice and recommendations to a client on how to manage their finances, without selling any financial products or receiving any commissions from financial product providers.
We offer as much or as little hand holding as you need
Choose your plan:
No commitments
Change or cancel your plan anytime
A Financial Professional in your Corner
Investment Calculator
We offer as much or as little hand holding as you need
Active or Passive Investment Strategies
Talk as much or as little as you’d like
Custom advice to your situation
Service
Offering
Pricing
Passive Investing
– Custom Meeting Calendar
– Only pay for requested time
– Passive investment recommendations
$250 to $1,000 annually
– One hour meeting per month
– Active Management
Investment Alerts to your inbox
– Custom portfolio to your goals
– Included limited individual stock recommendations
PLANNING DURING YOUR LIFECYCLE
SHORT-TERM OBJECTIVES
LONG-TERM OBJECTIVES
RISK PROFILE
PORTFOLIO ALLOCATION
PORTFOLIO ASSET CLASS

ACCUMULATION STAGE
Age 20-35
- Paying off student debt
- Buying real estate
- Building emergency savings
- Saving for children's education
- Accumulating wealth
- Aggressive


PREPARATION STAGE
Age 35-60
- Taking vacations
- Funding children's educations
- Planning for retirement
- Moderate


RETIREMENT STAGE
Age 60+
- Achieving desired lifestyle
- Covering medical expenses
- Estate planning
- Conservative

HOW WE DO IT
After an initial call to determine if we might be able to add value to your family, we then work to quantify your financial lives and the opportunities for success.
By linking your financial accounts to our secure software we are able to provide an initial financial plan, review the risks, fees and potential of your current investments, and provide continued monitoring.
We meet people in our office or at their home or office to ensure they are comfortable at every step of the way. We focus a lot of time on the initial stages of the relationship to ensure people are set up for success.
MEET THE FOUNDER
Hello,
Welcome to Future U Financial. America’s leader in the Advice Only financial movement. I’m the founder, Josh. I’m a dad, a veteran, and someone deeply committed to empowering you to live a better life through financial literacy. My firm is different from what you’ve probably seen, and it’s not for everyone.
First, we don’t invest for you. Not a penny. Instead, of keeping you in the dark, we believe in radical transparency. We empower you with the knowledge, and guidance to invest for yourself. I’ve found this process enhances trust, communication, and ultimately improves your family’s odds for success.
By using the same secure financial planning software as the industry’s elite firms, it puts your family and our team on the same page by allowing us both to see all your investments in real-time. However, unlike most firms, it is not necessary to change firms or open new accounts to work with us.
Regardless, if you are new to investing or have been doing it for years, we will be with you every step of the way. If you are serious about securing your financial future, I encourage you to schedule some time to chat and see if we’re a good match.
Invest in the Future U today!
All the best,
Josh

The Future U Advantage
After years at two of the world’s largest wealth management firms we’ve realized clients can afford their own dinners and golf trips. What they really want is uncompromized financial advice that is transparent without a sales agenda,
Therefore, we leave schmoozing to other firms and just focus on sound advice.
Keep all your assets where they are
See all your accounts in one place
Know when you can retire, and how to invest for today's markets
As little as 15 minutes per month
01
We are able to give truly independent advice
Capitalize on low hanging fruit to identify a ballpark value added.
02
Financial advice based on your goals
Override the digital divide with additional clickthroughs from DevOps.
03
We're here to help during market volatility
Nanotechnology immersion along the information highway will close loop.
Testimonials
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Level-Up Your Investments with us
We bring the breathe of our experience.