About Us

MEET THE FOUNDER

Joshua Owen Herlan

Personal CRD Number: 5422990

  • Bachelor of Science Political Science, Oklahoma State University
  • Masters of Quantitative Finance, Oklahoma State University
  • Series 7 (inactive) & 66

Business Background:

07/2020 – Present:

  • Financial Advisor & CEO – Future U Financial Inc.

03/2012 – 08/2020:

  • Financial Advisor –Morgan Stanley Wealth Management

04/2010 – 03/2012:

  • Financial Advisor –Bank of America Wealth Management

07/2007 – 03/2012:

  • Staff Sergeant – US Army Reserve

12/2004 – 02/2006:

  • Embedded Trainer, Afghanistan – United States Army

WHAT IS ADVICE ONLY?

“Advice-only financial planning is a type of financial planning service where a financial planner provides advice and recommendations to a client on how to manage their finances, without selling any financial products or receiving any commissions from financial product providers.

HOW WE DO IT

After an initial call to determine if we might be able to add value to your family, we then work to quantify your financial lives and the opportunities for success.

By linking your financial accounts to our secure software we are able to provide an initial financial plan, review the risks, fees and potential of your current investments, and provide continued monitoring. 

We meet people in our office or at their home or office to ensure they are comfortable at every step of the way. We focus a lot of time on the initial stages of the relationship to ensure people are set up for success.

WHY US?

After years at two of the world’s largest wealth management firms we’ve realized clients can afford their own dinners and golf trips. What they really want is uncompromized financial advice that is transparent without a sales agenda,

Therefore, we leave schmoozing to other firms and just focus on sound advice. 

Keep all your assets where they are

See all your accounts in one place

Know when you can retire

As little as 15 minutes per month

PLANNING DURING YOUR LIFECYCLE

SHORT-TERM OBJECTIVES

LONG-TERM OBJECTIVES

RISK PROFILE

PORTFOLIO ALLOCATION

PORTFOLIO ASSET CLASS

ACCUMULATION STAGE

Age 20-35

The portfolio is heavily skewed towards equities to generate capital gains

PREPARATION STAGE

Age 35-60

The portfolio becomes more balanced as retirement approaches.

RETIREMENT STAGE

Age 60+

The portfolio shifts toward fixed income to preserve capital and generate steady income.
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